Blue Square is one of the newer additions the online betting market in recent years having launched in 1999 and has in that short space of time developed a well recognised fixed odds betting services. In January 2003 Blue Square was acquired by Rank, one of the UK's leading leisure and entertainment companies.

The Blue Square has seen vast improvements in recent years and today many would argue that it is the best site amongst its peers in online sportsbook sites. The site is very well laid out with the current in running events available from the home page and all the other markets are very easy to navigate to and easy to get to your favourite bets on any sport.