bwin, formerly known as Betandwin, was founded in 1997. The company is based in Vienna and is listed on the Vienna Stock Exchange as well as being fully licensed.

It is a safe and reliable bookmaker, which is very important these days. They are very aggressive in marketing and sponsoring, they have been main sponsors for teams like Real Madrid and AC Milan, which means they are extremely well known.

Bwin has a unique bonus system, called market points. Every bet you make earns you market points. Then you trade them for different things, such as a ticket to a poker tournament, some fan stuff or simply trade for money. Whilst this option doesn't make a difference to betting, it will act as a nice incentive for some users.

Bwin has live stream where you can watch big games for free and a really good live betting section, with a lot of sports included, so there is always a reason to log onto the site.